Think Rice Road Trip
USA Rice is taking to the highways and byways of the Mid-Atlantic to spread the word about U.S-grown rice. The team will visit farmers markets, festivals, schools, landmarks, restaurants, and other hot spots in five-states plus the District of Columbia, giving away 3,000 Aroma rice cookers and bags of U.S.-grown rice to consumers and making donations to charitable groups as well. You can follow along using #ThinkRice – come out and see us if you can!