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ARLINGTON, VA -- At the annual USDA Foreign Agriculture Service (FAS) Attaché Seminar sponsored by the U.S. Agricultural Export Development Council meeting last week, USA Rice Director of International Promotion Sarah Moran participated in a panel discussion of food aid as a tool in developing international markets. Moran gave an overview of USA Rice as an organization and highlighted fortified rice as a near ideal vehicle to deliver highly digestible nutrition and essential micronutrients to undernourished populations.
At the meeting were representatives of 60+ commodity organizations receiving market development funds from FAS, FAS Washington staff, and a large number of FAS attachés who will soon be reporting to overseas posts.
"This venue offered USA Rice the unique opportunity to introduce fortified rice as a desirable commodity in a range of food aid scenarios to agricultural attachés stationed around the globe," said Jim Guinn, USA Rice vice president of international promotion. "The headquarters staff of FAS and these attachés have a role in making decisions on the food commodities utilized in in-kind food aid programs administered by USDA, and as such were a prime target of our food aid message."