Mexico Cooking Videos Make Preparing Arroz Look Easy

 
Aug 17, 2016
Click here to watch how-to video for Black Paella
Black Paella video title page
MEXICO CITY, MEXICO – Following the trend of quick How-to cooking videos that are so popular on social media, USA Rice has produced four such videos for the crucial Mexican market.  USA Rice consistently hears from Mexican consumers that their rice recipe repertoire is limited, and that helping them think about new ways to use rice will lead to increased consumption and sales.  With this in mind, USA Rice chefs created interesting new, mouth-watering rice dishes for the videos that are educational, engaging, and relatively easy.  

The four videos are Black Paella, a Spanish recipe popular on social media; Stuffed Pumpkins with Brown Rice, a simple vegetarian recipe that uses few ingredients to create a healthy, complete protein rice dish that is gluten-free, vegan, and on-trend with summer diets; Seafood Rice that makes use of fresh seafood, asparagus, poblano peppers, and vegetables – all ingredients that are readily available in Mexican grocery stores; and Gluten-Free Rice Cupcakes that uses rice flour as a substitute for regular flour, making this dessert the ideal choice for people with celiac disease and those looking for a healthier cupcake option.

“The key with the new videos is to convince consumers that cooking something new isn’t difficult or time-consuming,” said Gaby Carbajal, USA Rice promotions contractor for Mexico.  “They see a recipe come together very quickly, it’s colorful, and done in 60 seconds.  If it can be done in a video, people believe they can do it at home.  And the recipes we chose to feature use common ingredients that most people are familiar with and probably already have in their pantries.”

Carbajal said the videos are being promoted on several social media platforms in Mexico and the U.S. and she is working on the next four videos in the series.


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