• USA Rice, How Tweet It Is!

    Jan 30, 2017
    Rice became a trending topic in Canada during a recent Twitter event that generated more than 3 million impressions.
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  • Canada’s Kids Get Cooking with U.S. Rice

    Jan 10, 2017
    In an effort to capture the hearts and minds of tomorrow’s chefs and consumers, USA Rice conducted two Think Rice cooking competitions here, one for high school students and the other for elementary students enrolled in an after-school program.
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  • Wrap Up With Rice Student Competition Nourishes Minds

    Nov 16, 2015
    U.S. brown rice was on the minds and in the hands of Toronto high school students during the 2015 Wrap Up With Rice culinary competition that took place last month at the Loblaws® Cooking School at Maple Leaf Gardens.
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  • Canada Requests Retaliation in COOL Case

    Jun 17, 2015
    Canada today reportedly asked the World Trade Organization (WTO) for permission to retaliate against the United States because of the U.S. country-of-origin labeling regulation (COOL) on certain muscle cuts of meat. Press reports indicate that Canada’s request to impose almost $2.5 billion in additional tariffs on imports from the United States was immediately challenged by the U.S. representative at a meeting of the WTO’s Dispute Settlement Body (DSB). This objection moved the dispute to an arbitration panel, which has up to 60 days to decide on the level of retaliation that Canada can apply.
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  • USA Rice and Coalition Urge COOL Reform

    Jun 10, 2015
    USA Rice joined 108 other agriculture and food businesses on a letter to Member of Congress today urging support for H.R. 2393, a bipartisan bill to reform the controversial Country of Origin Labeling (COOL) regulations.
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  • WTO Rules Against COOL

    May 18, 2015
    WASHINGTON, DC -- This morning, the World Trade Organization (WTO) Appellate Body made public its ruling on the United States' Country of Origin Labeling (COOL) regulation on certain muscle cuts of meat, citing that the regulation violates international trade rules and has caused harm to Canada and Mexico, which complained to the WTO.
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