• USA Rice Kicks-off Instagram Campaign for Celiac Awareness Month

    May 10, 2017
    With the explosion of visual storytelling on social media, Instagram is taking the lead as a favorite photo- and video-sharing social network among U.S. consumers. During May, Celiac Awareness Month, USA Rice is teaming up with 14 Instagram influencers to raise awareness of U.S.-grown rice as the go-to grain for gluten-free diets.
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  • New Recipe Brochures Inspire Home Chefs to Think Rice

    Apr 06, 2017
    This month, USA Rice added two new recipe brochures to the popular collection of consumer recipe brochures regularly requested by members, extension agents, educators, nutrition professionals, and others for promotional purposes at events such as tradeshows, educational programs, county fairs, and other activities.
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  • USA Rice Debuts Winning Recipe from Healthy Rice Bowl Contest

    Mar 28, 2017
    The award-winning Greek Rice Bowl recipe from the USA Rice “Healthy Rice Bowl Contest” for school menu planners has been announced and joins a growing collection of recipes developed by K-12 menu planners created to help schools meet nutrition requirements, increase rice usage on school menus, and educate students about U.S.-grown rice.
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  • Facebook Contest Encourages Shoppers to Share Favorite U.S.-Grown Rice Recipes

    Mar 20, 2017
    This month, as part of USA Rice’s partnership with Redner’s Markets, the company shined a spotlight on U.S.-grown rice by launching a Facebook contest asking shoppers to share their favorite rice recipes for a chance to win. The winner was announced last Saturday, and will receive a rice cooker and Redner’s gift card, courtesy of USA Rice, for her Mexican Rice Bowl recipe submission.
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  • Chef Sara Moulton Learns About Conservation and Rice for Upcoming TV Episode

    Mar 03, 2017
    TV celebrity chef Sara Moulton filmed an episode for season six of her series, Sara’s Weeknight Meals, here last week. Her New York-based production team joined up with technical and culinary crews out of Little Rock to take over 5 Oaks Lodge for the episode.
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  • USA Rice and Redner’s Markets: HealthCents

    Feb 23, 2017
    USA Rice is participating in the HealthCents program at Redner’s Markets, a supermarket chain with 64 stores throughout Pennsylvania, Delaware, and Maryland, to promote U.S.-grown rice during March’s National Nutrition Month.
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  • Foodservice Audience Gets the Read on Rice

    Feb 21, 2017
    This past fall, USA Rice participated in the International Foodservice Editorial Council (IFEC) conference that brings together foodservice publications, publicists, and manufacturers to discuss and share ideas for the upcoming calendar year.
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  • New Ad Series Encourages Foodservice Audience to 'Rediscover Rice'

    Feb 13, 2017
    This January, USA Rice launched its new foodservice marketing campaign to reach chefs and foodservice professionals as they read up on trends and search for new menu ideas. Both print and digital ads will appear regularly throughout the year in two leading foodservice publications, Restaurant Business and Flavor & the Menu.
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  • Food for Thought: U.S. Rice Meets Foodservice Trends on Campus

    Feb 06, 2017
    College students aren’t just hungry for knowledge, they’re also just hungry according to Datassential, a foodservice research firm, that reports College & University (C&U) operators spent $7.2 billion on purchases from distributors and made sales of $17.9 billion in 2016. This upward trend is expected to continue into 2017 and to help U.S. rice capitalize on the potential opportunity in this market, USA Rice is targeting C&U foodservice providers through a new e-newsletter campaign.
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  • New Coloring Activity Book Lets Kids Get Creative

    Jan 25, 2017
    USA Rice released a new coloring booklet for children ages 2-8, to teach them about rice grown in the USA. This new resource joins USA Rice’s collection of other educational resources including the U.S.-Grown Rice in the Classroom pamphlet and the Think Rice classroom curriculum, which are regularly requested by extension agents, educators, and others conducting youth programs including county fairs, Ag in the Classroom projects, and other local events.
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