• Turkish Retailer Shares the Bill with USA Rice for Promotions

    May 26, 2017
    A major Turkish retailer, Uyum Hypermarket, recently joined forces with USA Rice to promote U.S.-grown rice here with a cost-sharing marketing program. The campaign, that included retail displays at one of their busiest hypermarkets, was conducted in the run up to the Muslim holy month of Ramadan, that this year begins today and ends on June 24.
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  • Exports to UK at Ten Year All-Time High

    May 22, 2017
    The UK, the largest market for U.S. rice in the EU, has experienced an impressive 207 percent increase in all types of U.S. rice imports during the first 3 months of 2017 (over 10,000 MT valued at $5.4 million). This has been driven by a staggering 5,877 percent increase in parboiled long grain rice imports and a 515 percent increase in long grain imports.
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  • USA Rice Promotes Medium Grain to Supermarket Chains in Japan

    May 15, 2017
    Co-Operative Grocer Chain (CGC) Japan, a cooperative chain of 220 middle to small size supermarkets with more than 4,000 individual member stores nationwide, sponsored an exhibition last month to introduce their members to new food products and U.S. medium grain rice was one of the featured rice items.
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  • USA Rice Reaches 6 Million Turkish Consumers Thanks to Blogger Events

    Apr 26, 2017
    Turkey is a high priority market for exports sales and a good prospect for promoting increased consumption of U.S. rice due to the young, westernized population readily accepting of imported products, a concentration of buyers, a well-developed media, and a tradition of rice consumption. As with many countries around the world, reaching these younger consumers is best accomplished via social media, an inexpensive and convenient way to gain media coverage that plays out in sales over the long term.
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  • USDA FAS: USA Rice Programs in Jordan a Success

    Apr 25, 2017
    According to the most recent Global Agricultural Information Network (GAIN) Report on the Hashemite Kingdom of Jordan, consumer programs aimed at promoting U.S.-grown rice here are successful based on the market dominance and price of the U.S. commodity.
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  • Return We Will to Old Brazil

    Apr 21, 2017
    Earlier this month at the Codex Committee on Contaminants in Food (CCCF 11) session, USA Rice staff had the opportunity to peruse markets in the Barra da Tijuca neighborhood here to see what they are stocking and what consumers are buying.
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  • U.S. Rice Makes an Impression at FABEX

    Apr 17, 2017
    Last week, USA Rice participated in FABEX, the World Food and Beverage Great Expo, introducing new menu ideas using U.S. medium grain rice. FABEX is a trade exhibition targeting foodservice and deli operators, and more than 77,000 traders visited during this year’s three-day show.
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  • Growing Hostility Between Turkey and Russia Could Benefit U.S. Rice

    Mar 29, 2017
    As a trade war heats up between Turkey and Russia, rice is named, and U.S.-grown rice could pick up the slack.
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  • U.S. Medium Grain Rice Featured at FOODEX in Japan

    Mar 10, 2017
    USA Rice hit the ground running on Tuesday, the first day of FOODEX 2017, the largest annual food and beverage tradeshow in Asia, with a taste-testing activity featuring U.S. medium grain rice. The cold menu dish, "U.S. Medium Grain Rice Salad Sushi Style," was well received by the more than 500 trade visitors who stopped by the U. S. Embassy Agriculture Trade Office (ATO) booth for a sampling, and will be one of the recipes included in a promotion highlighting new usages of U.S. medium grain rice for this market.
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  • USA Rice Foodservice Activities in Mexico Influence Next Generation of Chefs

    Mar 08, 2017
    Puerto Vallarta is a major player on the gastronomic stage, hosting international gourmet festivals attended by award winning chefs from around the world. The vibrant culinary scene is known for its world-class restaurants and the extraordinary cuisine, and earlier this month, USA Rice conducted three foodservice seminars and student chef competitions here.
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