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• USTR Takes a Third Swing at India, with New Allies

  Nov 12, 2024

  USTR has filed a third counter notification against India for their price supports that are more than …
• USA Rice Launches Strategic Advertising Campaign in Toronto

  Oct 16, 2024

  The campaign emphasizes the endless possibilities that come from a single cup of rice.
• USA Rice in Canada: A Tasty Trade Visit

  Sep 25, 2024

  A recent trade servicing trip to Canada included trade meetings, site visits, and industry events, all …
• From Instagram to Your Kitchen: Influencers Showcase the Versatility of U.S.-Grown Rice

  Sep 05, 2024

  Canadian influencers have embraced U.S.-grown rice to create diverse and authentic recipes that tap the …
• USA Rice Canada Showcases Culinary Diversity Through Chef Collaborations

  Jul 12, 2024

  Restaurant partnerships in Canada are an invaluable avenue to amplify the presence and appeal of …
• USA Rice Courts Canadian Foodservice Professionals at Annual Chef Conference

  Jul 01, 2024

  The conference was replete with USA Rice branded aprons and banners emphasizing the industry’s commitment …
• Digital Advertising: Elevating USA Rice's Online Presence in Canada

  May 13, 2024

  The goal is to drive awareness of U.S.-grown rice in the Canadian market, engaging with consumers across …
• New Research Reveals Canadian Consumer Attitudes Towards Rice

  Mar 18, 2024

  New consumer research in Canada will help guide USA Rice promotion programs in this important …
• From Grain to Plate: Influencers Showcase Canada's Love for U.S. Rice

  Nov 06, 2023

  Collaborations with influencers reinforce the ways U.S.-grown rice brings quality and sustainability …
• U.S. Rice Promotions Travel Around Canada

  Sep 19, 2023

  U.S. rice is all over Canada in train stations, bus shelters, billboards, and restaurants. You just have …
• A Taste of Mexico in Canada Features U.S. Rice

  Aug 23, 2023

  Restaurant partnerships in Canada amplify the presence and appeal of U.S. rice within the foodservice …
• USA Rice Cooks Up Cultural Connections with E-Newsletter in Canada

  Jun 07, 2023

  The latest trade e-newsletter emphasizes the versatility of rice across a variety of cultures and …
• What’s New on the Menu in Canada

  Jan 31, 2023

  USA Rice partnered with a handful of independent chefs in Canada who developed six promotional dishes …
• As Seen On TV: USA Rice Canada

  Nov 28, 2022

  USA Rice works with Canadian lifestyle experts who create broadcast segments with key messages that appeal …
• Around The World in Seven Rice Dishes

  Oct 18, 2022

  Two of the seven new recipes were created by award-winning Canadian chefs who won their respective seasons …
• Appetite For Innovation Grows in Canada

  Aug 30, 2022

  Canada matters as it is the fifth largest export market for the United States, consuming more than …
• Putting U.S. Rice to Work for Foodservice in Canada

  Jul 25, 2022

  USA Rice is working with foodservice contactors across Canada to identify the role U.S. rice can play …
• USA Rice Canada Gets “Saucy” for the Lunar New Year

  May 06, 2022

  The joint VH Sauces partnership in Canada was a timely opportunity to increase consumer awareness of …
• Explore Your (P)interests With Rice

  Apr 04, 2022

  Pinterest continues to stand out as a community that drives meaningful user engagement while introducing …
• Rice Leadership Class Caps Off Government Affairs Session with Tour of Canadian Embassy

  Mar 04, 2022

  Not only did the group learn about U.S. rice exports to Canada, but also obtained a much greater understanding …