Overview
USA Rice’s Rice Eating Occasions Report profiles the rice category and sub-categories (white, brown, and flavored rice) to provide consumption and behavioral data for adult, teen, and kid rice consumers. The research presents a comprehensive picture of rice eating occasions that answers the Who, When, Where, What, and Why of rice consumption.
Rice consumption information found in this report include:
- Demographics (e.g., generation, gender, race/ethnicity, children in HH, region, division, education and income levels, etc.)
- Who was present, where occasion took place
- Top foods/beverages consumed, cuisine type
- Cooking/preparation method
- Need states (including top considerations, emotional context, and occasion characteristics)
- Daypart; snack vs. meal
- Planning and sourcing (e.g., decision time frame, purchasing time frame, trip type, retail channel)