Market Access & Promotion

Rice is one of the world’s most widely consumed grains and the primary dietary staple for more than half the world’s population.  American rice farmers grow 9 million tons of rice each year, just more than half of which is exported to more than 120 countries. 

The U.S. Department of Agriculture's Market Access Program (MAP), Foreign Market Development (FMD) Program, and Agricultural Trade Promotion Program (ATP) help the rice industry open foreign markets and promote our products abroad, with a proven track record of success in more than 30 overseas markets.  Learn more about our international market promotions below.

International Promotions

Recent News

USTR Panama 2
USA Rice's Asiha Grigsby at 2023 Panama trade mission
Nov 05, 2024

Following meetings with Representative Rick Crawford (R-AR), Panama has reopened its market for U.S. milled rice under the U.S.-Panama Trade Promotion Agreement (TPA). This milestone marks a renewed opportunity for U.S. rice while reinforcing trade ties after a protectionist trade agenda under the previous Panamanian administration. Since 2021, Panama has unilaterally converted the milled rice portion of the TPA’s tariff rate quota to rough rice and have only allowed rough rice to enter duty free.

 

The reopening of the market highlights the important role of international trade agreements in fostering predictable and reliable markets. This move not only benefits U.S. rice farmers by providing them with the committed market access under the TPA, but also offers Panamanian consumers high-quality U.S.-grown rice.

 

“USA Rice appreciates the work of Congressman Rick Crawford for his pivotal role in reopening the U.S. milled rice trade with Panama,” said Peter Bachmann, USA Rice President & CEO. “This welcomed development continues to strengthen our international trade relationships and also provides additional value-added opportunities for our farmers and exporters. We commend Congressman Crawford for his leadership and dedication to supporting the U.S. rice industry.”

 

In 2023, U.S. milled rice exports to Panama were valued at only $676,000, down from a record $5.5 million in 2020.

For more information on USDA's export marketing programs, visit USDA's website and USDA's Foreign Agricultural Service (FAS) website