TEGUCIGALPA, HONDURAS – USA Rice works with importer partners across Central America to promote U.S.-origin rice brands to consumers. One example of these efforts is the relationship with San Miguel Rice, a Honduran brand with a rich history of more than 35 years in the market, known for its exceptional quality and reliability.
San Miguel Rice has long been a staple in Honduran households, and with a 96 percent quality rating, the brand has built a reputation for excellence among consumers who value premium rice.
San Miguel Rice recently debuted new packaging that features the prestigious Authentic American Rice or Arroz Americano Auténtico seal. This distinctive mark is used throughout Central America and Mexico to identify brands that source their rice from the United States.
“USA Rice has been actively promoting the Arroz Americano Auténtico seal in Central America to support U.S. rice importers and ensure consumers recognize and trust the origin of their rice,” said Asiha Grigsby, USA Rice senior director of international promotion for the Western Hemisphere. "The seal is an important tool in highlighting the high standards and reliability of U.S. rice, and we are proud to see San Miguel Rice use it to capitalize on consumer confidence in the quality and origin of their rice."
San Miguel Rice is available in both long grain white and parboiled varieties, catering to diverse consumer preferences. It is available in a range of convenient sizes, including 350g, 454g, 1750g, 25 pounds, and 100 pounds, making it accessible for households and businesses alike. Consumers can find San Miguel Rice in independent supermarkets and neighborhood tiendas, ensuring widespread availability.
“As consumers in the Central American market look for trusted brands, the Arroz Americano Auténtico seal serves as a symbol of quality and U.S. origin, reinforcing the strong trade ties between the U.S. and Honduras,” said Grigsby.