Retail Dietitians Encourage Shoppers to Think Rice for NRM

 
Sep 21, 2016
Retail dietitians love U.S. rice
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ARLINGTON, VA – As more shoppers are seeking healthier lifestyles, grocery stores are responding with health and wellness programs to meet their needs.  In fact, ninety-five percent of stores employ dietitians at the corporate, regional, and store levels, and these dietitians are developing nutrition programs to help shoppers make healthy food choices, while at the same time supporting retail grocery sales.  

That’s why this September, in support of National Rice Month (NRM), USA Rice is working with retail dietitians to remind shoppers to Think Rice before, during, and after their shopping experience.

“USA Rice has created partnerships with retail dietitians providing them with quality content that makes it easy to include U.S. rice in activities and supermarket communication channels,” said Katie Maher, USA Rice director of domestic promotion.  “And USA Rice is already seeing results from this month’s efforts, with retail dietitian promotions logging more than 10 million consumer impressions to date.  Other efforts include in-store recipe samplings at ShopRite and United Supermarkets, and a broadcasted recipe demonstration with Rouse’s Chef Nino on Good Morning New Orleans local TV segment.”
 
Dietitians also are encouraging shoppers to Think Rice when thinking healthy family meals. According to Maher, “A particularly unique activity this month is USA Rice’s participation in Kroger and The Little Clinic’s Wellness Festivals.  Earlier this month, in Nashville and Columbus, hundreds of attendees visited USA Rice’s tasting and learning station staffed by one of The Little Clinic’s registered dietitians, where USA Rice’s Brown Rice with Sizzling Chicken and Vegetables recipe was demoed, and recipe cards and information distributed.”  

Maher added, “In addition to our planned partner promotions, dietitians at four other grocery stores - Big Y, Country Market, Giant Eagle, and Martin’s Supermarkets - have promoted NRM at no additional cost to USA Rice.  The bonus placements from those dietitians demonstrate the quality of USA Rice’s resources and also the benefit of working with this dietitian network to stretch our promotion dollars.  All told, this year’s NRM retail dietitian program is shaping up to be another success!”


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