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#ThinkRice Social Media Contest Wraps Up
Oct 03, 2016
And the winner is...
ARLINGTON, VA -- During the month of September, rice growers and millers posted their best rice images on various social media channels with the hashtag #ThinkRice as part of a special National Rice Month contest hosted by USA Rice. After reviewing the many captivating videos and pictures submitted by members across rice country, USA Rice has selected Michael Bosworth as the contest winner.
Bosworth, a California grower and member of the 2015-2017 Rice Leadership Development Class, regularly posts engaging images and short videos of his rice farming operation on social media to directly communicate with consumers. His posts help tell the story of U.S. rice from farm to table, and educate the public about how their food is grown and the sustainable practices Bosworth, and other U.S. rice farmers, employ to produce a top quality crop.
“I think we are fortunate to have a consumer base that is interested in reconnecting with the farmers and ranchers who grow their food and we have a great tool in social media to help us communicate directly with them,” said Bosworth. “We have an incredible opportunity to engage and educate our customers and the general public about how we grow rice and the positive impact we make as an industry on the environment and local economy.”
It was an eventful National Rice Month and USA Rice’s #ThinkRice Social Media Contest received remarkable images that gave special insight into what life is like for rice farmers throughout the United States. Entries ranged from sunsets on the farm, families gathering together during harvest, wildlife nestled between rows of rice, and more. All of the images from the contest can be viewed on the
USA Rice Facebook page
.
For winning the contest, Bosworth is receiving a complimentary registration to the 2016 USA Rice Outlook Conference that will be held December 7-9 in Memphis, Tennessee. Registration for the event is now
open
!
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