Fall-ing for Rice

OTTAWA, CANADA -- As the seasons change, so do our food preferences, and excitement around seasonal items, has grown with new twists on familiar favorites and flavors giving consumers the means to break the monotony.  Based on the results of a recent survey on trending ingredients, USA Rice is inspiring Canadians to spice up their rice recipe options this fall with classic blends of autumn spices and seasonings, nostalgic dessert-inspired flavors, and comfort food recipes.

USA Rice has integrated various seasonal foods into influencer and social media campaigns, and this month teamed up with @mylittlesecret, a recipe creator who focuses on food and family content, to create a Pumpkin Spice Rice Crouton recipe.  Recipes for Turkey Gravy Rice Croutons and Stuffed Acorn Squash with Sausage and Rice also have been shared across USA Rice Canada’s social media platforms where they garnered a combined 235,000 impressions.

For dessert lovers, USA Rice is highlighting recipes that feature blends of cinnamon, pears, and cranberries in dishes such as Rice Pudding Pear Tart and Cranberry Pear Rice Crisp.

USA Rice Canada’s Instagram, Facebook, and Pinterest channels also feature classic comfort foods such as a Gluten-Free Best Ever Turkey and Rice Soup, Colossal Rice and Beef Meatballs, and Jambalaya Arancini.  

“Canadian consumers looking for classic Thanksgiving recipes or inspiration for something new and decadent featuring fall flavors, can find everything they need at USA Rice Canada,” said Asiha Grigsby, USA Rice director for international promotion.  “Our social media followers can enjoy abundant fall flavors with very little effort this season by following @USARiceCan on Instagram, Facebook, or Pinterest.”