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USA Rice recently wrapped up a partnership with retail dietitians at Jewel-Osco, a supermarket chain with stores across Illinois, Iowa, and Indiana. During the May promotion that coincided with Celiac Awareness Month, U.S.-grown rice was featured as a smart choice for shoppers following a gluten-free diet. Through Jewel-Osco Dietitians’ “Build a Better Basket” program, shoppers were introduced to U.S.-grown rice health benefits, versatility, and recipes through a print newsletter and blog, social media posts, weekly ad circular, and in-store point-of-sale signage.
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