A new U.S. long grain rice brand, called ‘Double 8,’ has launched in the UK initially in the Chinese wholesaler chain, Wing Yip. With four main stores across the UK selling more than 4,500 products, Wing Yip caters specifically to the sizeable Chinese/Asian communities here. Double 8 was developed by Riceworks, a UK company that sells quality rice products with a strong commitment to U.S. grown rice.
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