• DP- NRM spotlight retail 2 National Rice Month Spotlight: Rice Aisle Impact

    Aug 24, 2015

    This September marks the 25th Anniversary of National Rice Month, a time to celebrate the harvest of this small, but mighty grain, and to remind shoppers to Think Rice while at the grocery store. This year, USA Rice is conducting customized promotions with supermarket registered dietitians (SRDs) at eight retail chains, including: Giant, HEB, Hy-Vee, Kroger, Rouses, ShopRite, Stop & Shop, and Weis Markets. Full story
  • Field day event with crowd of people gazing out on a rice field 2015 Horizon Ag Field Day Emphasizes Quality

    Aug 21, 2015

    Over 100 attendees attended the 2015 Horizon Ag Field Day yesterday at Mark Wimpy Farms. The event included a look at current and new Clearfield varieties as well as an update on the harvest in Louisiana. Full story
  • People seated at tables watching presentation on large screen USA Rice Attends 2015 Arkansas RiceTec Field Day & Ag Council of Arkansas

    Aug 21, 2015

    USA Rice staff traveled to Arkansas this week to participate in rice industry meetings in eastern Arkansas. USA Rice Government Affairs Vice President Ben Mosely attended both meetings and gave updates on USA Rice’s work on key industry issues, including the Trans-Pacific Partnership (TPP), market access to China, Waters of the United States (WOTUS), and recent tenders in Iraq. Mosely also talked about USA Rice efforts to educate newly elected members of Congress about issues important to the U.S. rice industry. Full story
  • Infographic with US map highlights 6 rice growing states USA Rice Attends Social Media Summit

    Aug 20, 2015

    Communications professionals from across the country gathered here earlier this month for a two-day Visual Communications and Infographics Summit. USA Rice staff joined the more than 75 representatives from a wide array of fields that were in attendance for the interactive workshop that featured eleven speakers from well-known organizations. Full story
  • IP-MX-Mkt-Share-Increases,-In-Store-Demo-SMALL-150819 Mexico Market Takes a Positive Turn

    Aug 19, 2015

    For the first time in four years the market share for U.S. rice in Mexico is on the upswing. The United States is the sole supplier of paddy rice to Mexico and typically 40 percent of U.S. paddy exports are destined to this market. In 2010, 92 percent of the rice Mexico imported was paddy; by 2014, that number had fallen to 69 percent. But in the first five months of this year, the trend has reversed and 75 percent of Mexico’s imports were U.S. paddy rice. Full story
  • DP-SRD-Toolkit-150818 Dietitians' Top Pick: USA Rice’s Refreshed Toolkit

    Aug 18, 2015

    This year, USA Rice updated its retail dietitian toolkit as part of the Think Rice rebranding and the resource is now available on thinkrice.com. These materials are designed to provide retail dietitians with reasons, recipes, and tools to recommend U.S. rice. It also helps increase visibility of U.S.-grown rice in supermarket customer outreach including: blogs, newsletters, social media, in-store radio ads, store publications, and in-store activities. Full story
  • Dick & Jane play school illustration, girl at chalk board, two boys seated at school desks, dog and cat running around the room Promote National Rice Month and Earn Scholarship Money

    Aug 17, 2015

    USA Rice encourages high school seniors throughout rice country to invest the waning days of summer vacation in planning an innovative promotion campaign for September, National Rice Month (NRM). Three scholarship prizes, sponsored by Dow AgroSciences, totaling $8,500 are available. The grand prize is a $4,000 scholarship and a trip to the 2015 USA Rice Outlook Conference in New Orleans, Louisiana, for the scholarship presentation. The second-place winner will receive $3,000 and third-place, $1,500. Full story
  • ITP-Flag Raising in Cuba-150814 U.S. Flag Flies Over New Cuban Embassy

    Aug 14, 2015

    Today, the U.S. flag was raised over the newly established U.S. embassy here. Secretary of State John Kerry attended the ceremony heralding further diplomatic engagement with Cuba. The flag-raising follows a similar event in Washington, DC last month, where the Cuban flag now flies over their corresponding embassy. Full story
  • IP-USA-Rice-Holds-Seminar-in-Taiwan-SMALL-150814 Interest in New Rice Varieties at USA Rice Seminar in Taiwan

    Aug 14, 2015

    Despite the imminent arrival of Super Typhoon Soudelor, 93 rice importers, millers, food processors, and food service representatives turned out for a USA Rice trade seminar on August 7th in this city in the middle of Taiwan's rice country. Full story
  • IP-3rd-Annual-Japan-Cooking-Contest,-Chef-Yo-Ko-SMALL-150813 U.S. Rice and Wine in Japan – A Winning Combination

    Aug 13, 2015

    Last week, USA Rice conducted the final competition at the 3rd annual U.S. Medium Grain Recipe Contest where eight professional chefs, selected out of 166 entrants, were vying to create the best dish pairing U.S.-grown medium grain rice with wine. Full story
  • USA Rice Wants Consumers to Think Rice Online with New Consumer Website

    Aug 12, 2015

    As part of USA Rice’s refreshed online presence and rebranding of domestic marketing initiatives, USA Rice launched the new consumer-facing website, www.thinkrice.com. Full story
  • Banner from new USA Rice website USA Rice Launches New Online Home

    Aug 11, 2015

    USA Rice officially launched its new online home, www.usarice.com. The site has a modern look and feel, is greatly slimmed down, streamlined, and fully functional on mobile devices. Full story
  • Rice Expo Salutes Arkansas Rice Industry

    Aug 10, 2015

    Hundreds of people came out for the fifth annual Arkansas Rice Expo here last week to celebrate the successes of the farmers who make agriculture the state’s largest industry. Full story
  • GA-USA Rice-Ducks Unlimited Begin RCPP Project Implementation-150807 USA Rice-Ducks Unlimited Begin RCPP Project Implementation

    Aug 07, 2015

    On August 10, USA Rice and Ducks Unlimited (DU) will officially kick off implementation of their Regional Conservation Partnership Program (RCPP) joint project, “Sustaining the Future of Rice”, that was announced in January 2015. Full story
  • IP-Marvin Lehrer USA Rice Briefs Grand Prairie Region Rice Farmers on Export Opportunities and Challenges

    Aug 07, 2015

    This week USA Rice’s Marvin Lehrer was the principal speaker at the annual RiceTec appreciation dinner held here at the Grand Prairie Center. Nearly ninety local rice farmers attended the event to hear about the opportunities and challenges in moving rice to the key nearby markets of Mexico, Cuba, Central America, and Colombia. Full story
  • IP-US Rice in Mexican Dishes a Hit with Japanese Consumers-150806 Mexican Dishes Bring U.S. Rice to Japanese Consumers

    Aug 06, 2015

    This week, USA Rice conducted a consumer event here in collaboration with Ryoritsushin, a popular food magazine. Approximately 60 Japanese consumers were introduced to U.S. medium grain at Toro Tokyo, celebrity chef Richard Sandoval’s hot Mexican and Latin American restaurant in the posh and exclusive Ginza District. Full story
  • NRM Store 2 National Rice Month Promotional Items Now Available

    Aug 05, 2015

    With National Rice Month (NRM) quickly approaching, USA Rice has stocked up on an assortment of exclusive promotional items. Items can be purchased online or by filling out an order form and sending it to USA Rice. Full story
  • Ray Vester, headshot WOTUS Unravels from the Inside

    Aug 04, 2015

    Last week the House Committee on Oversight and Government Reform released more than 50 pages of documents, some labeled "litigation sensitive," in which the Army Corps of Engineers sometimes strongly disagreed with the U.S. EPA on the process of drafting the final Waters of the U.S. (WOTUS) rule. Full story
  • ITp- TPP 150803 2 TPP Ministerial Yields No Agreement

    Aug 03, 2015

    Trade ministers from twelve countries met for several days here last week, but failed to reach agreement on the broad and far reaching Trans Pacific Partnership (TPP) agreement. Full story
  • Large group seated in chairs listens to CEO Betsy Ward give a presentation from a podium on trade with Cuba Mississippi Holds Farm Bureau Summer Rice Grower Meeting and Field Day

    Jul 31, 2015

    The Mississippi Farm Bureau Federation Summer Rice Grower Policy Meeting was held yesterday, and USA Rice President & CEO Betsy Ward and Government Affairs Vice President Ben Mosley were featured speakers. Full story

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