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• Japan Delegation Meets With U.S. Rice Industry

  Sep 23, 2024

  The group visited a rice field, mill, and the Port of Sacramento during the California segment of their …
• U.S. Exporters Host 27th Annual U.S.-Japan Rice Technical Meeting

  Jul 26, 2024

  This annual bilateral meeting provides an opportunity for networking and relationship building with some …
• U.S. Rice is Front and Center on TV News Programs in Japan

  Jun 25, 2024

  It's exciting to see U.S. rice on mainstream TV in Japan, highlighting its positive attributes.
• Taste of America Promotions in Japan Feature U.S. Calrose

  Apr 26, 2024

  U.S. rice was one of the most featured foods used in this year’s "Flavorful Adventure" promotion sponsored …
• USA Rice Hosts Trade Seminar for Japanese Importers, Wholesalers, and End Users

  Apr 17, 2024

  USA Rice has worked hard to identify niche opportunities for our rice in the marketplace, and the crowd …
• Drinking In Japanese Culture at Shōchū Tasting

  Jan 30, 2024

  Shōchū, a traditional Japanese spirit distilled from vegetables and grains, such as rice, can be enjoyed …
• U.S. Rice Featured in Cooking Classes in Japan

  Oct 18, 2023

  USA Rice is sponsoring a series of cooking classes, both in-person and on-line, to introduce home cooks …
• U.S. Exporters Meet in Tokyo for 26th Annual U.S.-Japan Rice Technical Meeting Amid Optimistic Outlook on 2023 Production

  Jul 19, 2023

  The bilateral meeting is an important opportunity on an annual basis for networking and relationship …
• USDA Trade Mission to Japan Capitalizes on Strong Trade Ties

  Jun 08, 2023

  Japan imported at least $10 billion worth of U.S. food and agriculture products, reaching a record-high …
• Japanese Experience a Taste of American Rice

  Apr 14, 2023

  An annual USDA promotion helps familiarize local restaurateurs with U.S. products available in Japan …
• “New” Rice Cooking Method Introduced in Japan

  Nov 30, 2022

  What does it take to convince Japanese consumers to make rice not in their trusted rice cookers but by …
• USA Rice Meets with Industry in Japan, Conveys Post-Harvest Supply and Demand Projections

  Nov 18, 2022

  USA Rice has conducted successful promotions in Japan for decades to support incorporation of U.S. rice …
• Japanese Cooking Contest Looks to the Future

  Sep 21, 2022

  The theme of the tenth annual U.S. Medium Grain Cooking Contest was “Future Rice Menus." Seventy people …
• U.S. and Japan Rice Industries Reunite in Sacramento for 25th Annual U.S.-Japan Technical Meetings

  Aug 31, 2022

  Following the technical meeting, the delegation toured a California rice mill and visited a local rice …
• USA Rice Enlists Renowned Chef to Promote U.S. Medium Grain in Japan

  Aug 11, 2022

  Yoshiyuki Okuno, a well-known owner-chef who operates five restaurants in Tokyo and has recently opened …
• Boiling Rice Method Inspires Unique Menu Items in Japan

  Aug 04, 2022

  A Japanese manufacturer of deli products is using U.S. medium grain at a retail store they operate at …
• Consumer Promotion Goes Online in Japan

  May 11, 2022

  A new social media campaign launches in Japan this Friday focused on U.S. medium grain recipes for outdoor …
• USDA Foreign Agricultural Service Videos Promote U.S. Rice

  May 04, 2022

  USA Rice works closely with Foreign Agricultural Service ATOs around the world to promote U.S.-grown …
• U.S. Rice Recipe Contest Winners Make The Menu in Japan

  Apr 15, 2022

  Award-winning dishes featuring U.S. medium grain are being served to great acclaim in the restaurants …
• Japan Eyes New Rice Export Markets, Including U.S.

  Mar 11, 2022

  Japan has been successful at eroding market share from other origins, including the U.S., in high-value …