OSLO, NORWAY – Earlier this year, USA Rice expanded its European promotional program to cover Scandinavian countries, including Norway. These countries represent a relatively homogeneous target with high purchasing power and a growing preference for Japanese sushi and Korean food.
From May through August, USA Rice teamed up with a local importer in Norway to promote and increase awareness for U.S. rice, displaying eye-catching posters at 10 locations of the popular Bambus sushi stores located in Oslo and neighboring cities such as Asker, Strømmen, and Sandvika. The colorful posters promote the high quality and sustainability story of U.S. rice. Each poster contains a QR code leading to the website of the local importer to generate further sales and interest.
“USA Rice also developed materials for the importer’s sales team to support their interaction with foodservice buyers, including information in Norwegian about the benefits and advantages of using U.S. rice,” said Eszter Somogyi, USA Rice director for Europe, Middle East, and Africa. “We were very pleased with the results of this promotion and are already brainstorming new ways to support U.S. rice importers in the region.”
Norway is a top 10 U.S. rice export market in Europe bringing in more than $1 million of U.S. rice last year.