ARLINGTON, VA – Not all rice consumer preferences are the same, and in Latin America, an important destination for U.S.-grown rice, consumers have different criteria for evaluating rice. The fact the U.S. and Central American rice industries haven’t seen eye-to-eye for years has resulted in shrinking market share for the U.S. in some spots. But the industry is hoping to turn the tide.
On
Episode 88 of
The Rice Stuff, USA Rice Chief Operating Officer Sarah Moran sits in to explain market differences and what USA Rice is encouraging the U.S. industry to do.
One of the initiatives is a closer working relationship with FECARROZ, the Central American Rice Federation. Asiha Grigsby, USA Rice senior director of international promotion for the Western Hemisphere, recently sat down with FECARROZ President Kamal Dieck in Washington to talk about his vision for trade between the regions and the popular and successful U.S. Rice Quality Symposium that is part of the USA Rice Outlook Conference each December.
Then, Dr. Adam Famoso, director of the H. Rouse Caffey Rice Research Station at the Louisiana State University AgCenter in Crowley, Louisiana, stops by to talk about the successes he has had establishing new varieties for this market and what rice research can do to improve the trade.
New episodes of
The Rice Stuff are published on the second and fourth Tuesday of every month and can be found on Apple Podcasts, Spotify, Stitcher, and online at
www.thericestuffpodcast.com.